April 2010

The Ghost Writer

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Whatever happened to the Roman Polanski of such mind-blowing masterpieces as Repulsion, Rosemary’s Baby and Chinatown?

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What’s in a Brand Name?

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To design a brand, a lot of thought must go into its name. A rose by any other name may smell as sweet, but I doubt many would want to smell it in the first place if it were named, say, “crapbud.”

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